PBA: Bayan ng Superstars

A few years ago, the PBA's KKS Vince McMahon came up with a brilliant marketing ploy to promote the country's premier basketball association by tagging it as "PBA: Bayan ng Superstars."

Back then, they "only" had the Big J

However, this was met with a ton of criticisms from die-hards to casual fans alike. The league was saying goodbye to its face, Alvin Patrimonio at the time, and old reliables Kenneth Duremdes, Johnny Abarrientos, Marlou Aquino and Danny Ildefonso were either playing below par or just plain injured. It was a far cry from the old years with the Jaworskis, Fernandez, Cos and Caidics. The newbies (mostly Fil-Ams) were still getting their feet wet. The emergence of the Metropolitan Basketball Association also made it difficult for the PBA to win new fans.