The Ginebra Blueprint (Part 1)

Lahing Ginebra, laking Ginebra
(Photo credit: Inquirer.net)

The Philippine Basketball Association appears to be at a complete loss when it comes to trying to achieve even a quarter of the Manila Classico live audiences for games that do not feature Barangay Ginebra (and in some ways, Star Hotshots).

Just how on earth did Ginebra grow into such a cash-cow, given the fact that it has hardly been in the PBA Finals while also being a non-family friendly brand in itself? Is it really because of Robert Jaworski, Sr.’s magic? The man dubbed as the “Living Legend” has been retired for nearly two decades now. Is it because of the “masa” charm of their players? Greg Slaughter, Sol Mercado and Chris Ellis do not exactly connect with the stereotype.

So what gives?