PBA All Star Friday: Some Stars, No Fans

The PBA All Star Festivities opened with a whimper, yesterday Friday, with the SMART Araneta Coliseum not even being close to a third of being full. And to think that this is the first time after seven years that the nation’s capital was hosting the prestigious annual showcase.

So what went wrong?

As a marketing professional, allow us to share some insight since this is part of what we do when we are not busy sharing our thoughts on the local basketball front.