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When the term was brilliantly coined, it was driven more because of the growing popularity of the Star Hotshots (re: Purefoods) which was slowly challenging that of Barangay Ginebra's. Sure, Star always had fans, but it was more because they always had TV matinee idol-looking players who could play very well and resonated more with a specific audience. Ginebra? They're the people's team. They're the team that went from chanting "Diego" towards a heated opponent before showering him with "Pogi" when he joined them later in his career.
But they were never really rivals. Far from it. Star was winning titles left and right and was a perennial contender. Ginebra, was, well, Ginebra.
The script was flipped when Ginebra landed Star's grand slam coach Tim Cone and started putting the pieces together. They won a title in Cone's first year, they're now being taken seriously as a defensive unit. Star suffered a brief setback last season (re: the Jason Webb experiment) but appear to be back on track under new head coach Chito Victolero. So now, we can talk rivalry. Because Ginebra appears to be building towards a new dynasty to challenge San Miguel, while Star still has the grand slam core (a very young one at that) while adding famed Ginebra-killer Paul Lee.
Oh you think we're going over board with the "Ginebra Killer" tag? YouTube: Paul Lee + Ginebra.
You're welcome.