adidas, the official on-court apparel provider for the National Basketball Association (NBA), unveiled the uniforms and apparel collection for the 65th NBA All-Star Game on Feb. 14 in Toronto. The uniforms incorporate elements indigenous to Canada and pay homage to Toronto’s NBA history, passionate basketball fans and cosmopolitan energy.
“This is the first NBA All-Star Game to be played outside the United States, and it is a very exciting time for basketball in Canada,” said Chris Grancio, adidas global basketball general manager. “To honor this global celebration and pay tribute to Toronto – the site of the NBA’s first game – we’ve incorporated design elements that are inspired by the city’s basketball history, sports culture and unique fashion scene to make an All-Star collection that players and fans will love.”
The red-and-white Western Conference and white-and-blue Eastern Conference uniforms feature a maple leaf overlay on the front of the jerseys as a tribute to the national symbol of Canada, while Toronto’s cityscape is featured across the back to represent the host city. Clean, single-layered fonts are a nod to the NBA’s early days in Toronto, where the first NBA game was played on Nov. 1, 1946, between the Toronto Huskies and New York Knickerbockers.
