adidas releases James Harden Arizona State U PEs

The latest James Harden Crazylight 2016 drops and pays tribute to James’ alma mater: Arizona State University.

James' path to the NBA took shape at ASU, where he created a style all his own as a lights out three-point shooter with Eurostep drives to the rim.

“Arizona State helped mold me into the man I am today and this is my chance to show love, respect and how much they mean to me,” James explained. “I’ve been up there practicing this summer and it’s one big family. You find certain things in life, and you get attached to them. It’s no different with ASU.”

The ASU edition Kicks feature a light gray jacquard upper, maroon detailing and Harden’s No. 13 badge accented in gold on the tongue. Crazylight 2016 incorporates full-length BOOST cushioning, a TPU forefoot roll cage and reengineered fast traction to amplify control at all angles of play.

The Crazylight 2016 ASU Edition is already being sold in Titan stores for P7,995.

Follow the conversation @adidashoops on Twitter and Instagram with #Crazylight.

adidas launches adidas Athletics

adidas, the world’s leading sportswear innovator, has recently announced the launch of a brand new category – adidas Athletics. The category will deliver a fresh new take on traditional pre- and post-match outwear, specifically engineered to remove distractions and maximise athletes’ focus in the make-or-break period before they compete and when it really matters.

The category, which officially launches on pitch on Saturday 10th September with the adidas Z.N.E. Hoodie - the first product in the revolutionary new range. For any athlete, maintaining concentration immediately before they take to the field or when they’re in the zone is vital to their performance. The adidas Z.N.E. Hoodie was designed with this need in mind, helping athletes stay mentally strong thanks to three key elements; reduced noise distraction, minimal visionary interference and protection from discomfort. It combines cutting-edge craftsmanship with luxe fabric and a striking aesthetic to make it a sportswear essential, whether for performance or leisure.

adidas releases D Rose 7

adidas D Rose 7

As Derrick Rose prepares for the bright lights of New York City, adidas Basketball starts the next chapter of his signature series with the D Rose 7.  Inspired by the Great Chicago Fire of 1871, the D Rose 7 is a tribute to Derrick’s beloved hometown of Chicago and the city that raised him.

The D Rose 7 echoes the resilience of Rose’s passion for the game and perseverance through every challenge. The silhouette introduces unique elements of strength and for the first time, incorporates full-length BOOST through a design inspired by fire and one’s willingness to rise from the ashes.  Built for unmatched flexibility and comfort, the D Rose 7 is designed to harness the raw energy of Derrick’s style of play, including powerful strikes against defenders in traffic and speed at both ends of the floor.

“Chicago’s always been my home and this shoe represents the city that made me the man I am today. From how I play the game, how I live my life and how it’s prepared me for my next step in New York,” said Rose.  “It’s the perfect tribute to the city and fans that helped raise and support me.  It’s built for my game and gives me an added incentive knowing that I’m carrying my city with me on every play.”

Damian Lillard in China

The NBA Portland Trailblazers' All Star point guard Damian Lillard recently tipped off the adidas Take on Summer Tour of Tokyo, Japan, China, and Paris through July 1.

Lillard is interacting with fans from all over, with basketball demonstrations and pick-up games, in-store appearances, interviews and more. adidas will also launch an exclusive Take on Summer collection which includes the D Lillard 1 in solar orange, inspired by the long, bright days of summer.

Currently, Lillard is in the middle of the China tour which will have him visit several places-- perhaps I should file a quick vacation and head back East.

adidas signs Toronto Raptors star

adidas signs Kyle Lowry

adidas today announced a partnership with Toronto Raptors star point guard Kyle Lowry. The eight-season NBA veteran is coming off of a career-best season in which he averaged 17.9 points, 7.4 assists and 4.7 rebounds per game while leading his team to its first playoff berth in five seasons.

“I’m really excited to continue my career with adidas and join a brand that I think compliments my aggressive playing style and future goals,” Lowry said.

The 6-foot Philadelphia native is known throughout the league as a fearless multifaceted offensive player, disruptive defender and superior rebounder at the point guard position.

NBA All Star PG signs with adidas

Two seasons after making a mark in the NBA as one of its rising point guards, the Portland Trailblazers' Damian Lillard and adidas recently announced a long-term partnership extension. The young NBA All Star will continue to be an integral part of adidas Basketball's marketing campaigns.

“I’ve had the opportunity to wear a lot of great product, help design special versions of shoes, be a part of TV commercials and travel the world with the brand. I’m excited for what the future holds for me and adidas.

The 6th overall pick in the 2012 NBA Draft, Lillard is averaging 21 points, six assists and four rebounds per game for the Trail Blazers.

Other adidas athletes include Derrick Rose of the Chicago Bulls, WNBA MVP Candace Parker and FIFA World Player of the Year Lionel Messi FC Barcelona.

About adidas 
adidas has been providing innovative products for the world’s best athletes for more than 50 years, from past legends to today’s superstars, such as Derrick Rose, Dwight Howard and Candace Parker.  On April 11, 2006 adidas and the National Basketball Association signed an 11-year global merchandising partnership making the adidas brand the official uniform and apparel provider for the NBA, the Women’s National Basketball Association (WNBA) and the NBA Development League (D-League) beginning with the 2006-07 NBA season.

# # # 

For more information, visit www.facebook.com/adidas

NBA MVP D Rose is coming back to Manila

Derrick Rose is coming (back) to Manila!

Chicago Bulls superstar Derrick Rose headlines the D Rose Tour, where the 2011 NBA Most Valuable Player visits Europe and returns to Asia for the third time. The latter includes a 3-day visit to Manila, Philippines from September 14-16. This marks the return of Rose since he last arrived in the country for a pair of exhibition games in July 2011.

Inspired by the exciting and attacking on-court play and smooth, understated off-court style of Derrick Rose, fans attending the tours will have the once-in-a-lifetime opportunity to meet and have unique access to Derrick through a multitude of premium, exclusive events.