adidas launches adidas Athletics

adidas, the world’s leading sportswear innovator, has recently announced the launch of a brand new category – adidas Athletics. The category will deliver a fresh new take on traditional pre- and post-match outwear, specifically engineered to remove distractions and maximise athletes’ focus in the make-or-break period before they compete and when it really matters.

The category, which officially launches on pitch on Saturday 10th September with the adidas Z.N.E. Hoodie - the first product in the revolutionary new range. For any athlete, maintaining concentration immediately before they take to the field or when they’re in the zone is vital to their performance. The adidas Z.N.E. Hoodie was designed with this need in mind, helping athletes stay mentally strong thanks to three key elements; reduced noise distraction, minimal visionary interference and protection from discomfort. It combines cutting-edge craftsmanship with luxe fabric and a striking aesthetic to make it a sportswear essential, whether for performance or leisure.